After success with the sale of four menaranya, PT Lippo Karawaci Tbk. (LPKR) re-launched a new tower of the seven plans apartment tower that will stand in the Kemang Village project.Director LPKR Jopy Rusli said despite the economic crisis still the world press, the sale of apartments in Kemang Village that stands on the land with a total of 20 hectares (ha) did not decrease.
Sales unit apartment tower in their previous four, the Ritz, Cosmopolitan, Empire, and Tiffany, have been above 90%. "So we immediately Infinity to The freelance market," said Jopy, Wednesday (13 / 5).
Floor apartment at 31 with the investment of Rp 400 billion to stand at the top of the land area of 1000 square meters with 174 units of apartments. Planned construction completed in 2011.
4 Although the sale of the tower had been reap success, the Kemang Village still implement marketing strategies that are tailored to the conditions at this time. "There are four pricing options based on the finishing unit," said Director of the Kemang Village Quantero Jessica.
Lippo liberate consumers choose the level of finishing the building customized consumer desire. Not only the interior, The Infinity can also be purchased without a floor and wall finishing. "If consumers do not want to be finishing her marble itself with material that is cheaper," said Jessica.
The Infinity removed with the price ranging from Rp 1.365 billion per unit. If calculated per square meter, it costs Rp 13 million and Rp 19 million per square meter, with a unit of 105 square meters-305 meters square.
"Currently we have Rp 70 billion, equivalent to about 35 units," said Jessica, sumringah.
Head of Research Jones Lang LaSalle (JLL) Indonesia Anton Sitorus assess marketing strategies Kemang Village be calculated for both push up the marketing. "Moreover, there are no competitors with the same scale projects in the area," he said.
But Anton rate, the Kemang Village not far different with the type of super block in the increasingly popularity in Jakarta
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