Spiga

usiness Can Compete with the Apartment Housing

Some developers claim to apartment development in the field of business can compete with the apartment housing business.

"We sure can compete with the property through the provision of a number of bids that consumers want," said Director of Marketing Gapura Prima (GP) Plaza Gatot Subroto, Andi Chandra, Rei exhibition at Expo 2009 in the Central Council of Jakarta Convention Center (JCC), Jakarta, Thursday ( 7 / 5).

Quotes consumers want that, among other locations in the center of the city, has full facilities, easy access to the toll gates, and near shopping centers, hospitals and schools.

"The price is cheaper when compared to buying a home that is located in the middle of the city," he said. He said the price ranges from Rp 250 million and Rp 500 million.

According to him, in the GP Gatot Subroto the Plaza offers a number of comprehensive facilities, such as a swimming pool, security guaranteed, 'laundry' (laundry), and other facilities that ease the apartment.

He says, although new construction is completed later in mid-2011, but the number of orders have been quite a lot. "The number of rooms are prepared as much as 312 units and 100 units of office," he added.

It also said senada by marketing staff of PT. Brothers wonder Sejati, Apartment developers bersubsidi MT. Haryono Residence, Marcella Liu. According to him, the number of consumers who will buy an apartment in the MT Haryono already quite a lot, even though the development of new gedungnya completed later in 2011.

Three floors have been ordered even though consumers new development will be done later in June 2009, "he said.

The apartments are located in the center of this city will be built 15 floors with 40 rooms each unit lantainya with relatively cheap price, which is about Rp 144 million / unit.

Kemang Village Launches New Tower One More

After success with the sale of four menaranya, PT Lippo Karawaci Tbk. (LPKR) re-launched a new tower of the seven plans apartment tower that will stand in the Kemang Village project.

Director LPKR Jopy Rusli said despite the economic crisis still the world press, the sale of apartments in Kemang Village that stands on the land with a total of 20 hectares (ha) did not decrease.

Sales unit apartment tower in their previous four, the Ritz, Cosmopolitan, Empire, and Tiffany, have been above 90%. "So we immediately Infinity to The freelance market," said Jopy, Wednesday (13 / 5).

Floor apartment at 31 with the investment of Rp 400 billion to stand at the top of the land area of 1000 square meters with 174 units of apartments. Planned construction completed in 2011.

4 Although the sale of the tower had been reap success, the Kemang Village still implement marketing strategies that are tailored to the conditions at this time. "There are four pricing options based on the finishing unit," said Director of the Kemang Village Quantero Jessica.

Lippo liberate consumers choose the level of finishing the building customized consumer desire. Not only the interior, The Infinity can also be purchased without a floor and wall finishing. "If consumers do not want to be finishing her marble itself with material that is cheaper," said Jessica.

The Infinity removed with the price ranging from Rp 1.365 billion per unit. If calculated per square meter, it costs Rp 13 million and Rp 19 million per square meter, with a unit of 105 square meters-305 meters square.

"Currently we have Rp 70 billion, equivalent to about 35 units," said Jessica, sumringah.

Head of Research Jones Lang LaSalle (JLL) Indonesia Anton Sitorus assess marketing strategies Kemang Village be calculated for both push up the marketing. "Moreover, there are no competitors with the same scale projects in the area," he said.

But Anton rate, the Kemang Village not far different with the type of super block in the increasingly popularity in Jakarta

Apartemen Centerpoint Sold Out 80 Persen

Apartments with a price subsidy that was built Centerpoint Perum Perumnas located in Bekasi far sold 80 per cent since the launch in February 2009.

"We currently build two new towers of 870 units planned four towers," said Director of Marketing Perum Perumnas, Teddy Robinson in Jakarta, Wednesday (29 / 4), the erection in the middle of the first pillar that was attended by State Minister of Public Housing, M. Joseph Asy'ari.

Centerpoint Apartment akan plan includes a commercial area that includes 78 shops, but while this will not be marketed. Despite the interest to buy the entrance kiosk is very much.

Unit offered prices ranging from Rp 88 million for up to 22 types of Rp 144 million for the 36 types have been marketed since the launch, while its own new kiosks will be launched in May 2009.

"Currently the waiting list of buyers who enter are 170 candidates, while the commercial area are offered as much as 78 units," he explained.

According to Teddy, the investment cost for a Tower Centerpoint Rp70 billion a fully using internal company funds in cooperation with business partners, without using bank funds.

Teddy said the Centerpoint development in cooperation with partners PT.Triputra Multi Graha Pertiwi each Perumnas 49 percent, and the remaining partners.